Student Research Projects

Your Image in a Crisis

Student Cassandre Durocher and Tiaira Norman
Faculty Mentor(s)
Department Management, Business and Economics
Course MBE 316


Public Relation firms have many different functions. They are involved in publicity, communication, employee relations, media relations, customer relations, and speech writing. For the purposes of our research, we have focused more on crisis management. Public relation firms help companies and brands get in and out of controversy. How it happens so fast is a mystery to all of us. Those in this profession have to be able to think critically in order to come up with reasonable solutions for their clients. We will look at different cases where firms have helped companies and brands get out of a dilemma, pointing out how one goes about effectively managing their image in a crisis in from Public Relations perspective.